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The Economics of Device Clouds in Continuous Integration

The rent is too damn high. Okay, let's look at the topic of device clouds. Microsoft's recent purchase of Xamarin means that now Google, Amazon, and Microsoft (3 major cloud computing service providers) all have their own device clouds which they also lease time on to the public (well, Google's purchase of Appurify hasn't resulted in that yet but it's coming soon and is currently in Beta). That makes 3 major cloud players who also build mobile apps buying their own device clouds and renting their overhead to the public. To me that's purely confirmation that if you intend to use real devices and you're a developer or a company that does a lot of development and testing of mobile apps, particularly on Android, you had better have your own cloud. If it were cheaper to rent than to own, why would those three major cloud providers buy existing device cloud as a service platforms? In reality, Google Ventures was the primary early investor in the Y-combinat